Find a problem worth removing
Understand the rule, inspect a real Level Higher build, make the decision yourself and leave with a reusable artifact.
A product signal is repeated friction with a visible cost and a reachable person who already tries to solve it.
Start from the decision people repeatedly fail to make, not from the technology you want to use.
Observe the workaround
What do people already compare, copy or repeat?
Price the friction
Measure time, money, risk or missed opportunity.
Narrow the promise
Choose one decision the first version will remove.
“Is this actually a good price?” became the product.
Store discounts look urgent, but shoppers cannot see whether £29 is exceptional or higher than last month.
The product narrowed the problem to one decision: BUY or WAIT, supported by store comparison and real price history.
The interface removes research instead of adding another catalogue.
Write a one-page problem evidence brief.
Use one real conversation or behavior. Compliments are not evidence.
- The person is specific
- A current workaround exists
- The cost can be described
- The first proof fits one outcome
Edit the worksheet here. It stays in your browser until you download or copy it.
Repeated behavior is stronger product evidence than enthusiasm.
Your work should now pass the four checks above. If one fails, repair the contract or evidence before adding more tools.